The Evolution of the Green Building Supply Industry: Entrepreneurial Entrants and Diversifying Incumbents
The Evolution of the Green Building Supply Industry: Entrepreneurial Entrants and Diversifying Incumbents
The chapter asks a number of questions: what determines when and why a particular firm will enter an ecologically relevant industry? How does this differ for new firms vs. existing firms that already operate in another industry? And, what role do firms play in shaping the industry once they become part of it? The chapter addresses these questions by offering a theoretical explanation of the emergence and evolution of the green building supply industry that grew in tandem with the emergence of the green building construction industry following the introduction of the LEED (Leadership in Energy and Environmental Design) standard in 1998. The chapter first outlines existing scholarly theories that could explain who would enter new industries—such as the green building industry—during their emergence. Finally, the chapter outlines how these theories bore out in the emergence of the green building industry.
Keywords: ecology, green building supply industry, LEED standard, new industries
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