Building Up to Organizational Sustainability: How the Greening of Places Transforms Organizations
Building Up to Organizational Sustainability: How the Greening of Places Transforms Organizations
The rapid market uptake of green building has transformed the design and construction industries. However, little attention has been given to how a green building project transforms the organizations for which the project was built. This chapter argues that green building projects are often a gateway or a gravitational assist that gives momentum to a broader, organization-wide definition and commitment to sustainability. Gravitational assist describes the transformation of organizational culture to include concern for holistic sustainability through place-based initiatives. This chapter establishes a definition for “organizational sustainability” and then explores the relationship between green building projects and broader environmental and social commitments. The chapter describes a systemic approach to sustainability through three types of actions, those concerning people, process, and place.
Keywords: green building, gravitational assist, organizational culture, place-based initiatives, projects
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