The Power of Media in Peacebuilding
The Power of Media in Peacebuilding
This chapter discusses the potential role that positive media can play in peacebuilding. Problems associated with group identity are examined and the potential for media to strengthen issues surrounding the core identity (self-esteem and self-worth) of an individual is analyzed. The view is taken that educational media can enable individuals as well as large groups (nation, tribe) to become less vulnerable to malevolent manipulation. Examples from Palestine and Northern Ireland are presented to demonstrate the effect that age-appropriate educational media has on the building of secure attachment and prosocial behavior in young children. It is suggested that age-appropriate educational media can also promote global citizenship. Consideration is given to how media programs for children can be reinforced by programs for parents/caregivers and communities, and recommendations are offered on how these might be expanded. To achieve maximum effect, these programs are reliant on input from international and academic communities. Published in the Strungmann Forum Reports Series.
Keywords: educational media, group identity, attachment, peacebuilding, global citizenship
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