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Out of the Shadows, Into the Streets!Transmedia Organizing and the Immigrant Rights Movement$
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Sasha Costanza-Chock

Print publication date: 2014

Print ISBN-13: 9780262028202

Published to MIT Press Scholarship Online: May 2015

DOI: 10.7551/mitpress/9780262028202.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 05 July 2022

¡Escucha! ¡Escucha! ¡Estamos en la Lucha!

¡Escucha! ¡Escucha! ¡Estamos en la Lucha!

(p.1) Introduction: ¡Escucha! ¡Escucha! ¡Estamos en la Lucha!
Out of the Shadows, Into the Streets!

Sasha Costanza-Chock

The MIT Press

The introductory chapter sets the scene with a description of the mass wave of immigrant rights marches that filled city streets across the United States in the spring of 2006. It notes the role of both social media and Spanish language mass media in the mobilizations, and introduces the idea that widespread changes in our communications system have deeply altered the relationship between social movements and the media. Next, the chapter positions the author as an engaged scholar, and briefly reviews the participatory research and design methods employed in the development of the book. The next section, ‘the revolution will be tweeted, but tweets alone do not the revolution make,’ engages recent debates about social movements and social media, and urges scholars to learn from social movements about how they use various information and communication technologies to communicate, organize, and mobilize. The penultimate section reviews the unique history of Los Angeles as the epicenter of both immigrant rights activism and the media industries. The introduction concludes with a summary of the book’s chapters.

Keywords:   social movement studies, immigrant rights movement, media studies, participatory research, engaged scholarship

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