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Out of the Shadows, Into the Streets!Transmedia Organizing and the Immigrant Rights Movement$
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Sasha Costanza-Chock

Print publication date: 2014

Print ISBN-13: 9780262028202

Published to MIT Press Scholarship Online: May 2015

DOI: 10.7551/mitpress/9780262028202.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 05 July 2022

A Day Without an Immigrant:

A Day Without an Immigrant:

Social Movements and the Media Ecology

(p.21) 1 A Day Without an Immigrant
Out of the Shadows, Into the Streets!

Sasha Costanza-Chock

The MIT Press

This chapter examines the 2006 protests against the Sensenbrenner bill (H.R. 4437). This protest wave culminated in the historic ‘Day Without an Immigrant,’ a nationwide immigrant strike and march on May 1, 2006. This event was the largest mass street mobilization in U.S. history. The chapter argues that the scale of the protests was due largely to the active participation of commercial Spanish-language broadcasters, which have gained power and reach over the last two decades, and partly to the integration of social media into daily life, which savvy organizers use to great effect. The chapter also describes the relationship between the movement and the broader media ecology, and explores how the immigrant rights movement is able to leverage not only the Internet (in particular social media) but also Spanish language radio, TV, and print newspapers. Cross-platform analysis centers the reality that social movements enjoy differential access to opportunities in an increasingly complex and diversified media ecology.

Keywords:   media ecology, Day Without an Immigrant, Sensenbrenner Bill, mass mobilization, immigrant rights, spanish-language media, social media, cross-platform

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