Jump to ContentJump to Main Navigation
Out of the Shadows, Into the Streets!Transmedia Organizing and the Immigrant Rights Movement$
Users without a subscription are not able to see the full content.

Sasha Costanza-Chock

Print publication date: 2014

Print ISBN-13: 9780262028202

Published to MIT Press Scholarship Online: May 2015

DOI: 10.7551/mitpress/9780262028202.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 05 July 2022

Walkout Warriors:

Walkout Warriors:

Transmedia Organizing

(p.47) 2 Walkout Warriors
Out of the Shadows, Into the Streets!

Sasha Costanza-Chock

The MIT Press

This chapter is an in-depth study of the media practices of the college, high school, and middle school students who organized the largest wave of student walkouts since the Chican@ Blowouts in the 1970s. Student organizers combined face-to-face organizing, especially through long-established student groups, and the abundant use of new media tools and platforms, in particular text messaging and MySpace. They also leveraged culturally relevant protest tactics. School walkouts, already part of what social movement scholars call the ‘repertoire of contention’ of Chican@ student activism, were made especially salient by the community-based production process of the HBO film Walkout, released in 2006. The film mediated and promoted specific movement tactics. At the same time, walkout participants produced and circulated their own media across multiple platforms, linked media directly to action, and did so in ways accountable to the social base of their movement. The chapter defines this set of tactics as transmedia organizing, further develops the term, and argues that transmedia organizing is the key emergent social movement media practice in a converged media ecology shaped by the broader political economy of communication.

Keywords:   transmedia organizing, student activism, Chican@ Blowout, walkouts, convergence, MySpace

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.