In this chapter, Thomas Princen and Adele Santana assume that for an overall societal exit from the fossil fuel era, industrial inertia must be overcome in part by industry itself. And for that, individual firms must lead the industry out of business, or at least out of a pattern of extraction rates incompatible with sustainable and just living on this planet. The authors assume that fossil fuel industrialists know that a higher calling is possible and that in a biophysically constrained and highly unjust world, they too can rise to the occasion. This chapter offers preliminary imagining of an company strategy for exiting the business during an inevitable period of fossil fuel decline.
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