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ControlDigitality as Cultural Logic$
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Seb Franklin

Print publication date: 2015

Print ISBN-13: 9780262029537

Published to MIT Press Scholarship Online: May 2016

DOI: 10.7551/mitpress/9780262029537.001.0001

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(p.3) 1 Control

Seb Franklin

The MIT Press

This chapter opens with a discussion of Gilles Deleuze’s theorization of control societies and its relation to concepts of post-Fordism, neoclassical economics, immaterial labor, and attention economies. Following this, the chapter traces the historical relationship between the conceptual structure of control and the fundamental logic of the capitalist mode of production. This historical examination passes through three major stages: an analysis of Marx’s work on capital, labor, and abstraction; a discussion of Charles Babbage’s work on computing machines, political economy, factories, and theology; and a close reading of the automation of essentialism that undergirds Herman Hollerith’s late-nineteenth century work on machine tabulation.

Keywords:   Control, Capture, Post-Fordism, Immaterial labor, Neoclassical economics, Attention economy, Gilles Deleuze, Karl Marx, Charles Babbage, Herman Hollerith

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