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ControlDigitality as Cultural Logic$
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Seb Franklin

Print publication date: 2015

Print ISBN-13: 9780262029537

Published to MIT Press Scholarship Online: May 2016

DOI: 10.7551/mitpress/9780262029537.001.0001

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On Representation

On Representation

Chapter:
(p.89) 3 On Representation
Source:
Control
Author(s):

Seb Franklin

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262029537.003.0003

This chapter considers exclusion as an unmarked but fundamental principle of control, and thus as a central concern for contemporary theories of representation. Beginning from Neferti X.M. Tadiar’s critique of the totalizing concept of life that grounds much recent critical work on post-Fordism, the chapter works through the history of the black box concept and its relation to recent socioeconomic imaginaries. The chapter then addresses the methodological limitations of privileging computational media such as network diagrams and video games when seeking to theorize the social, political, and cultural implications of control.

Keywords:   Exclusion, Black box, Network, Software, Advertising, Branding, Neferti X.M. Tadiar

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