The Genealogy of Design
The Genealogy of Design
During the 1980s and ’90s consultancies including IDEO, frogdesign, and Lunar Design grew rapidly and had begun to turn the San Francisco Bay Area from a negligible presence in the design world into its global epicenter. Nourished by contracts from newly-established tech companies they extended their reach, formalized their methodologies, and ventured into a growing number of industries and disciplines. “Game Design” grew out of the anarchic culture of Atari; “Multimedia Design” took shape at Apple; and “Interaction Design” emerged out of the forced cohabitation of software engineers, computer scientists, graphic artists, and a growing coterie of people trained in the cognitive and behavioral sciences. This chapter examines the specific nature of design practice as it evolved to meet the challenges not just of new products, but whole new product categories.
Keywords: IDEO, frogdesign, Lunar Design, Atari (and Atari Research Labs), Apple (Multimedia Lab), Xerox PARC
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