Having demonstrated the increasingly important role of design in the Silicon Valley “ecosystem of innovation,” we turn in this chapter to the academic institutions that have, over the last 60 years, assumed the task of training the next generation of designers. In order to explore alternative and competing approaches, it examines the philosophies of design education as they evolved in the context of an engineering school at an elite research university (Stanford), a public university with a populist mandate (San Jose State), and an art school (California College of the Arts). In each institution designers had to fight to establish the legitimacy of their curricula against the more established traditions of the fine arts, the applied arts, and the science-based engineering disciplines.
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