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Make It NewThe History of Silicon Valley Design$
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Barry M. Katz

Print publication date: 2015

Print ISBN-13: 9780262029636

Published to MIT Press Scholarship Online: May 2016

DOI: 10.7551/mitpress/9780262029636.001.0001

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The Shape of Things to Come

The Shape of Things to Come

(p.149) 6 The Shape of Things to Come
Make It New

Barry M. Katz

The MIT Press

The concluding chapter examines the nature of professional practice as it has matured over the last 20 years. The chapter shows in detail how design evolved from the shaping of objects to become an essential part of the strategies of some of the world’s most influential companies and organizations. We examine the contributions to this process of labs such as the Interval Research Corporation, the established consultancies and their second- and third-generation successors, companies ranging from Apple and Adobe to Google and Facebook, and in the context of specific category-defining products including the Amazon Kindle, the Nest Learning Thermostat, and the Tesla Model S. The chapter concludes with a review of the extension of design practice into the realm of social enterprise and the application of design methodologies to issues of poverty, health, and civil rights.

Keywords:   Interval Research Corporation, Google, Facebook, Tesla, Adobe, Amazon Lab 126, Samsung, social enterprise, Design Thinking

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