Adapting to Long-Term Change
Adapting to Long-Term Change
Long-term changes in the world such as demographic trends, climate change, and disruptive innovation create permanent shifts in patterns of supply or demand. Chapter 12 explores the nature and effects of these kinds of disruptions, which create a “new normal” rather than a short-term shock that quickly reverts to the old normal. The chapter suggests methods for attending to and even benefiting from these long-term changes.
Keywords: Disruptive innovation, Aging demographics, Trends, Climate change, Scenario planning, Apple
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