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Women and Information TechnologyResearch on Underrepresentation$
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Joanne Cohoon and William Aspray

Print publication date: 2006

Print ISBN-13: 9780262033459

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262033459.001.0001

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Recruiting Middle School Girls into IT: Data on Girls’ Perceptions and Experiences from a Mixed-Demographic Group

Recruiting Middle School Girls into IT: Data on Girls’ Perceptions and Experiences from a Mixed-Demographic Group

Chapter:
(p.115) 4 Recruiting Middle School Girls into IT: Data on Girls’ Perceptions and Experiences from a Mixed-Demographic Group
Source:
Women and Information Technology
Author(s):

Lecia J. Barker

Eric Snow

Kathy Garvin-Doxas

Tim Weston

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262033459.003.0004

This chapter presents the results of a survey administered to a large and mixed-demographic group of middle school girls in an attempt to better understand what interests them with respect to science, technology, engineering, and mathematics (STEM) in general and IT in particular. It begins with a review of the relevant literature on girls, recruiting for academic programs, and career aspirations. It then describes the event, research methods, and results of the study. It is argued that recruiting is an important but understudied aspect of increasing the participation of women in IT disciplines. The function of recruiting is persuasion, or communication intended to influence, reinforce, or change another's beliefs, values, attitudes, or actions. Recommendations for recruiters are provided based on the study.

Keywords:   middle school girls, adolescent girls, IT disciplines, science, technology, engineering, mathematics, recruitment

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