This chapter presents the results of a survey administered to a large and mixed-demographic group of middle school girls in an attempt to better understand what interests them with respect to science, technology, engineering, and mathematics (STEM) in general and IT in particular. It begins with a review of the relevant literature on girls, recruiting for academic programs, and career aspirations. It then describes the event, research methods, and results of the study. It is argued that recruiting is an important but understudied aspect of increasing the participation of women in IT disciplines. The function of recruiting is persuasion, or communication intended to influence, reinforce, or change another's beliefs, values, attitudes, or actions. Recommendations for recruiters are provided based on the study.