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Theorizing Digital Cultural HeritageA Critical Discourse$
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Fiona Cameron and Sarah Kenderdine

Print publication date: 2007

Print ISBN-13: 9780262033534

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262033534.001.0001

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Digital Cultural Communication: Audience and Remediation

Digital Cultural Communication: Audience and Remediation

(p.148) (p.149) 8 Digital Cultural Communication: Audience and Remediation
Theorizing Digital Cultural Heritage

Angelina Russo

Jerry Watkins

The MIT Press

This chapter explores how convergent new media technologies can connect cultural heritage institutions to new audiences through community cocreation programs using a framework called “Digital Cultural Communication.” It argues that this connection requires not only the provision of convergent technology infrastructure, but also that cultural heritage institutions take into account the audience’s familiarity with new literacies, along with supply and demand within the target cultural sector. To establish this framework successfully, the chapter looks at how cultural heritage institutions can seek to expand curatorial missions from exhibitions of collections to the remediation of cultural narratives and experiences.

Keywords:   Digital Cultural Communication, new media, cultural heritage institutions, community cocreation, convergent technology, audience, literacies, cultural sector, exhibitions, remediation

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