Consumer Health Innovation Opportunities and Privacy Challenges: A View from the Trenches
Consumer Health Innovation Opportunities and Privacy Challenges: A View from the Trenches
Based on the practical experiences of a Silicon Valley entrepreneur, this chapter responds to ideas presented in this section concerning disruptive health innovation and privacy. Using case studies in the development of health-related and non-health consumer products, the text describes how common attitudes about the primacy of professional health expertise retards innovation, and argues that true disruption must come from outside the formal medical establishment. The text also describes why product-level privacy controls for users, while important, may provide little actual value and therefore involve difficult tradeoffs for developers—a lot of effort for functionality that is demanded but unlikely to be used or useful.
Keywords: Disruptive innovation, Adherence, Digital camera, Privacy, Apple, Consumer health
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