In Fighting King Coal, Shannon Elizabeth Bell examines an understudied puzzle within social movement theory: why so few of the vast number of people who suffer from industry-produced environmental hazards and pollution rise up to participate in social movements aimed at bringing about environmental justice and industry accountability. Bell investigates the challenges of micromobilization through a case study of the coalfields of Central Appalachia, where mountaintop removal mining and coal industry-related flooding, sickness, and water contamination have led to the emergence of a grassroots en ... More

In Fighting King Coal, Shannon Elizabeth Bell examines an understudied puzzle within social movement theory: why so few of the vast number of people who suffer from industry-produced environmental hazards and pollution rise up to participate in social movements aimed at bringing about environmental justice and industry accountability. Bell investigates the challenges of micromobilization through a case study of the coalfields of Central Appalachia, where mountaintop removal mining and coal industry-related flooding, sickness, and water contamination have led to the emergence of a grassroots environmental justice movement that is demanding protection from and accountability for the destruction and pollution in coalfield communities. The coal industry’s impact on communities has been far-reaching; however, recruiting new local residents to join the environmental justice movement has proven to be an ongoing challenge. Drawing on in-depth interviews, participant observation, content analysis, geospatial viewshed analysis, and an eight-month “Photovoice” project, Bell uncovers numerous factors contributing to the low numbers of local environmental justice activists, including depleted social capital, the coal-related hegemonic masculinity of the region, the coal industry’s cultural manipulation efforts, the fact that much of the mining activity is hidden, the power of local elite, and the changing face of the environmental justice movement. Through the Photovoice project, Bell reveals the importance of identities to the success or failure of local recruitment efforts in social movement struggles, ultimately arguing that if the local identities of environmental justice movements are lost, they may also lose their power.