The Internet and Interactive Television
The Internet and Interactive Television
This chapter examines the growth of networked in-home interactive media by focusing on its use in the spaces of horse racing. Economic, technological, and legal issues are of particular importance in understanding the emergence of contemporary horse racing sites and technologies. The chapter investigates in detail how interactive media have changed the racing industry, and it looks at the media conglomerates that have invested in in-home and mobile interactive gambling services. Special attention is paid to the growing involvement of media, leisure, and gambling companies in racing. A goal of racing institutions has been to make money by controlling more of the simulcast content in the marketplace: packaging various tracks’ signals, selling them to receiving tracks and off-track facilities, making deals for coverage of their tracks with interactive television and online services, and thus reaping the benefits of greater revenue gained through networked technology across disparate geographic spaces.
Keywords: media industry, horse racing, Internet, interactive television, gambling, networks
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