Jump to ContentJump to Main Navigation
Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
Users without a subscription are not able to see the full content.
Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 03 March 2021

How Corporate Reputations Are Formed and Work

How Corporate Reputations Are Formed and Work

Chapter:
(p.31) 3 How Corporate Reputations Are Formed and Work
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0003

If a company wants its key stakeholders to admire and respect it then it needs to know the basis on which these evaluations are based. It needs to understand how people form their reputations of companies and how they might use them to engage with the company. This understanding will help a company to change the reputation enhancing factors over which it has control and monitor the factors that it can’t control.

Keywords:   Reputation formation, Benefits of a good reputation, Corporate character and competence

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.