How Corporate Reputations Are Formed and Work
How Corporate Reputations Are Formed and Work
If a company wants its key stakeholders to admire and respect it then it needs to know the basis on which these evaluations are based. It needs to understand how people form their reputations of companies and how they might use them to engage with the company. This understanding will help a company to change the reputation enhancing factors over which it has control and monitor the factors that it can’t control.
Keywords: Reputation formation, Benefits of a good reputation, Corporate character and competence
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