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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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How Corporate Reputations Are Formed and Work

How Corporate Reputations Are Formed and Work

(p.31) 3 How Corporate Reputations Are Formed and Work
Winning the Reputation Game

Grahame R. Dowling

The MIT Press

If a company wants its key stakeholders to admire and respect it then it needs to know the basis on which these evaluations are based. It needs to understand how people form their reputations of companies and how they might use them to engage with the company. This understanding will help a company to change the reputation enhancing factors over which it has control and monitor the factors that it can’t control.

Keywords:   Reputation formation, Benefits of a good reputation, Corporate character and competence

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