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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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Keeping Out of Trouble

Keeping Out of Trouble

(p.161) 9 Keeping Out of Trouble
Winning the Reputation Game

Grahame R. Dowling

The MIT Press

Most companies do a number of things that unintentionally annoy their key stakeholders. These actions often undermine other efforts to create a good reputation. This chapter explores some of these to illustrate this problem. It also explores the issue of how corporate policies designed in the boardroom can unintentionally motivate employees to behave in ways that that undermine a good reputation. Setting stretch targets for growth and using procedures to legally avoid paying corporate tax are two such policies.

Keywords:   Corporate growth, Tax avoidance, Dysfunctional boards of directors, Managing stakeholder expectations, Media and public relations

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