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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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Distracting Reputation Myths

Distracting Reputation Myths

(p.187) 10 Distracting Reputation Myths
Winning the Reputation Game

Grahame R. Dowling

The MIT Press

The scholarly and management consulting literatures routinely tell companies what they should do in order to create a good reputation. However a problem with much of this advice is that it is not supported with reliable evidence or it is routinely violated by companies that have a good corporate reputation. This chapter explores myths like corporate transparency and being more socially responsible.

Keywords:   Corporate social responsibility, Corporate transparency, Winning a beauty contest, Reputation as an intangible asset

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