Distracting Reputation Myths
Distracting Reputation Myths
The scholarly and management consulting literatures routinely tell companies what they should do in order to create a good reputation. However a problem with much of this advice is that it is not supported with reliable evidence or it is routinely violated by companies that have a good corporate reputation. This chapter explores myths like corporate transparency and being more socially responsible.
Keywords: Corporate social responsibility, Corporate transparency, Winning a beauty contest, Reputation as an intangible asset
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