Frequently Asked Questions
Frequently Asked Questions
This final chapter reviews the material in the book by posing and answering some of the typical questions managers ask about investing in and managing corporate reputations. For example, does a company need a good reputation in order to secure a social license to operate? Is it true that corporate reputations take a long time to create but a very short time to ruin?
Keywords: Social license to operate, Reputation damage, Fast reputation creation, Corporate identity, The role of head office
MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.