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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to MIT Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 30 June 2022

Frequently Asked Questions

Frequently Asked Questions

(p.207) 11 Frequently Asked Questions
Winning the Reputation Game

Grahame R. Dowling

The MIT Press

This final chapter reviews the material in the book by posing and answering some of the typical questions managers ask about investing in and managing corporate reputations. For example, does a company need a good reputation in order to secure a social license to operate? Is it true that corporate reputations take a long time to create but a very short time to ruin?

Keywords:   Social license to operate, Reputation damage, Fast reputation creation, Corporate identity, The role of head office

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