Epilogue
Epilogue
To finish the book, let me state what I consider to be the biggest challenge facing companies that want to play the corporate reputation game. It is simply to get people inside and outside the company to use corporate reputation as an important determinant of their choice of which companies to work for and to engage with. If more people demand that companies be more reputable, then more companies will become more reputable, and the market for corporate reputation will grow....
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