Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
Grahame R. Dowling
Abstract
Why do some companies have better corporate reputations than others? And why do some companies that are not seen as particularly socially responsible have a good reputation? This book explains why both these phenomenon occur. In essence, the companies that win the reputation game are those that are seen by their key stakeholders as being ‘best at something’ and/or ‘best for somebody’. Being best at something means that they offer better quality and value than their competitors. Being best for somebody means that they serve the needs of their stakeholders better than competitors. The book also ... More
Keywords: Competitive advantage, Good corporate reputations, Winning corporate reputations, Measuring corporate reputations, Reputation myths, Keeping out of trouble
Bibliographic Information
| Print publication date: 2016 | Print ISBN-13: 9780262034463 |
| Published to MIT Press Scholarship Online: January 2017 | DOI:10.7551/mitpress/9780262034463.001.0001 |
