The previous chapters demonstrated that disruptive events are uncertain. There are two ways of dealing with uncertainty – you can fight the consequences of the event when it arises or you can insure against those consequences. Fighting means that you only have to expend resources and managerial effort should an event prove to be disruptive. Insuring means you expend resources up front to keep yourself shielded should a disruptive event occur. This chapter will look at reactive actions that can be successfully deployed to fight disruption while the next examines proactive actions to insure against disruption.
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