Internet data closely mirrors our activities both online and offline. Because of this, it can be utilized to change how medical research is done, and has already begun doing so. Gaining insights from these data requires collaboration between medical researchers, computer scientists and data scientists, and the results of such collaborations can provide insights not otherwise available. The use of Internet data has potentially concerning implications to the privacy of individuals, but done correctly, privacy can be protected while providing the ability to improve peoples’ health in a direct and quantitatively measureable manner.
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