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Social Media Archeology and Poetics$
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Judy Malloy

Print publication date: 2016

Print ISBN-13: 9780262034654

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262034654.001.0001

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Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink

Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink

(p.393) 27 Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink
Social Media Archeology and Poetics

Judy Malloy

The MIT Press

In 1995, Geert Lovink started <nettime> with Pit Schultz. It expanded into many lists and languages and in the process demonstrated that English language and American-centric platforms do not have to be the lingua franca of the Internet. Lovink's contemporary work with the Institute of Network Cultures and its research networks, such as Unlike Us, has shaped a coalition that explores network architectures, the role of collective production, aesthetic tactics, and diverse, open information exchange. This introduction to the Epilogues focuses on his 2012 essay in e-flux -- “What Is the Social in Social Media?” -- asking three questions: Can you expand on what roles you envision for artists and writers in contemporary social media? How can we teach students to create in a difficult medium that so beautifully (and relentlessly) combines text, image, design, interactivity and collaboration? And how do you envision a social media of the future?

Keywords:   Social Media — Demonstration, Social Media - Art and Artists, Social Media - Aesthetic Tactics, Social Media - European, Social Media - Future, <nettime>, Social Media - Language Diversity, Geert Lovink, Institute of Network Cultures, Unlike Us

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