Jump to ContentJump to Main Navigation
The World Made MemePublic Conversations and Participatory Media$
Users without a subscription are not able to see the full content.

Ryan M. Milner

Print publication date: 2016

Print ISBN-13: 9780262034999

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262034999.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 25 September 2021

Logics: The Fundamentals of Memetic Participation

Logics: The Fundamentals of Memetic Participation

(p.11) 1 Logics: The Fundamentals of Memetic Participation
The World Made Meme

Ryan M. Milner

The MIT Press

This chapter introduces the fundamentals of memetic media. It traces the (imperfect) connections between conceptualizations of memes as cultural replicators and the mediated texts that have come to bear the name in pop cultural parlance. It then outlines five fundamental logics central to memetic participation. Memetic media are unique for their multimodality (their expression in multiple modes of communication), reappropriation (their “poaching” of existing texts), resonance (their connections to individual participants), collectivism (their social creation and transformation), and spread (their circulation through mass networks). These logics persist beyond individual texts, and are lynchpins for public conversations occurring across mediated contexts.

Keywords:   Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.