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The World Made MemePublic Conversations and Participatory Media$
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Ryan M. Milner

Print publication date: 2016

Print ISBN-13: 9780262034999

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262034999.001.0001

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Logics: The Fundamentals of Memetic Participation

Logics: The Fundamentals of Memetic Participation

Chapter:
(p.11) 1 Logics: The Fundamentals of Memetic Participation
Source:
The World Made Meme
Author(s):

Ryan M. Milner

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034999.003.0002

This chapter introduces the fundamentals of memetic media. It traces the (imperfect) connections between conceptualizations of memes as cultural replicators and the mediated texts that have come to bear the name in pop cultural parlance. It then outlines five fundamental logics central to memetic participation. Memetic media are unique for their multimodality (their expression in multiple modes of communication), reappropriation (their “poaching” of existing texts), resonance (their connections to individual participants), collectivism (their social creation and transformation), and spread (their circulation through mass networks). These logics persist beyond individual texts, and are lynchpins for public conversations occurring across mediated contexts.

Keywords:   Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis

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