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The World Made MemePublic Conversations and Participatory Media$
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Ryan M. Milner

Print publication date: 2016

Print ISBN-13: 9780262034999

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262034999.001.0001

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Grammar: Structures for Making Statements and Making Do

Grammar: Structures for Making Statements and Making Do

(p.43) 2 Grammar: Structures for Making Statements and Making Do
The World Made Meme

Ryan M. Milner

The MIT Press

This chapter focuses on the complex multimodal reappropriation at the heart of memetic media, outlining the socially-situated grammar that connects participants as they employ memetic media in their conversations. This grammar is premised on bricolage and poaching, on participants “making do” by transforming media texts they didn’t narrowly create and don’t narrowly own. It addresses the tensions between imitation and transformation in this process, arguing that the bricolage and poaching at the heart of memetic media are creative, expressive acts. As it outlines the formal and social dimensions underscoring memetic media, it builds a case for the persistent power of memetic logics as a lingua franca for public conversation.

Keywords:   Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis

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