Jump to ContentJump to Main Navigation
The World Made MemePublic Conversations and Participatory Media$
Users without a subscription are not able to see the full content.

Ryan M. Milner

Print publication date: 2016

Print ISBN-13: 9780262034999

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262034999.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 21 September 2021

Vernacular: Everyday Expression in the Memetic Lingua Franca

Vernacular: Everyday Expression in the Memetic Lingua Franca

(p.79) 3 Vernacular: Everyday Expression in the Memetic Lingua Franca
The World Made Meme

Ryan M. Milner

The MIT Press

This chapter focuses on the social dimensions of memetic practices, arguing that the memetic lingua franca is a vernacular premised on the creative transformation of expressions that have come before. In this way, memetic participation depends on the interrelations of fixed premise and novel expression. Just as spoken conversations are “prepatterned” by norms, tropes, and colloquialisms, memetic conversations are prepatterned by the expressions others have produced before. The chapter then outlines the vernacular creativity required in memetic conversation, emphasizing the collective standards guiding that creativity. Memetic expression is simultaneously influenced by and influences collective conversations. Because of this reciprocity, vernacular creativity is susceptible to the jargons, marginalizations, and antagonisms inherent to all collective conversations. Ultimately, memetic conversations are vibrant, if imperfect.

Keywords:   Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.