Jump to ContentJump to Main Navigation
The End of OwnershipPersonal Property in the Digital Economy$
Users without a subscription are not able to see the full content.

Aaron Perzanowski and Jason Schultz

Print publication date: 2016

Print ISBN-13: 9780262035019

Published to MIT Press Scholarship Online: May 2017

DOI: 10.7551/mitpress/9780262035019.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2018. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 16 September 2019

The “Buy Now” Lie

The “Buy Now” Lie

Chapter:
(p.83) 5 The “Buy Now” Lie
Source:
The End of Ownership
Author(s):

Aaron Perzanowski

Jason Schultz

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262035019.003.0005

This chapter probes the reasons for consumers’ eagerness to embrace the digital marketplace despite the sacrifice of their ownership rights. It argues that the preference for digital goods is at least partially caused by consumers’ lack of information about what rights they are acquiring in digital goods. Digital retailers frequently employ misleading languages such as “buy,” “own,” “purchase” or “sell.” The chapter reports the results of a study that reveals consumers consistently overestimate their rights in digital goods, and that they prefer to purchase goods that allow them to exercise rights commonly associated with ownership. Many consumers have misconceptions about whether they can resell, lend or gift their digital goods purchased through the “Buy Now” button. A better approach should be to use short notices that unequivocally inform consumers what they are getting.

Keywords:   Deception, False advertising, “Buy Now”, Lending, Gifts, Resale, Short notice, FTC, Amazon, Apple

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.