Personality Traits of Successful Free Innovators
Personality Traits of Successful Free Innovators
This chapter identifies personality traits significantly associated with successful free innovation in the household sector. It draws upon a 2016 study conducted among a sample of 546 German consumers, focusing on three successive innovation process stages: having an idea for an innovation for personal use; building a prototype for personal use; and diffusing the innovation either by free, peer-to-peer transfer or to a producer firm. In addition, this study uses the five-factor model of personality (also known as the Big Five model) consisting of five underlying traits in personality that display minimal overlap: openness, extraversion, conscientiousness, agreeableness, and neuroticism. Based on this study, the chapter suggests two possible ways to increase the amount of successful free innovation.
Keywords: successful free innovation, personality traits, five-factor model, Big Five model, innovation process
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