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InnovatingA Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong$
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Luis Perez-Breva

Print publication date: 2017

Print ISBN-13: 9780262035354

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035354.001.0001

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Practicing Advocacy

Practicing Advocacy

(p.231) 8 Practicing Advocacy

Luis Perez-Breva

Nick Fuhrer

The MIT Press

When you advocate for resources for your innovating, you are fundamentally inviting others to buy into a larger reality you’ll build together, and to take what you have built thus far as a demonstration that the larger reality is doable—a proof of concept. Think of advocacy as inquiry and verification. You get someone’s attention, get to know one another and build trust as you unfold a proposal, and discuss specifics so the collaboration can begin. What at first may seem to be an investment deal may continue beyond that; advocacy is also part of developing partnerships, acquiring customers, and in general showing others the value of joining forces. As you systematize your innovating, what you have learned through advocacy may inform how you build a business development function, a marketing department, or something else. Make every occasion an opportunity to practice advocacy.

Keywords:   Pitching, Advocating, Practice, Building, Systematizing

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