When you advocate for resources for your innovating, you are fundamentally inviting others to buy into a larger reality you’ll build together, and to take what you have built thus far as a demonstration that the larger reality is doable—a proof of concept. Think of advocacy as inquiry and verification. You get someone’s attention, get to know one another and build trust as you unfold a proposal, and discuss specifics so the collaboration can begin. What at first may seem to be an investment deal may continue beyond that; advocacy is also part of developing partnerships, acquiring customers, and in general showing others the value of joining forces. As you systematize your innovating, what you have learned through advocacy may inform how you build a business development function, a marketing department, or something else. Make every occasion an opportunity to practice advocacy.
MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.