Jump to ContentJump to Main Navigation
InnovatingA Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong$
Users without a subscription are not able to see the full content.

Luis Perez-Breva

Print publication date: 2017

Print ISBN-13: 9780262035354

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035354.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 03 July 2022

Risk, Doing, Learning, and Uncertainty

Risk, Doing, Learning, and Uncertainty

(p.261) 9 Risk, Doing, Learning, and Uncertainty

Luis Perez-Breva

Nick Fuhrer

The MIT Press

Your innovating requires you to be more alert regarding what you can do about what you think you know and don’t know. So, the notion of risk as hit or miss is limiting. But what really matters is how well you’re prepared to handle uncertainty. That depends largely on whether you have banked your future on a single thing being true or whether your ideas is robust and ready to survive changes. Show a learning path through a space of opportunity that reduces everyone’s tolerance for uncertainty and that explains how you intend to trade off certainty and risk as you scale up so you do not fail because of something you could have predicted and/or been prepared to ready. Remember, there is no risk at the outset; when risk enters the picture is largely a matter of scale. And if you absolutely must fail, make it come as a surprise to you and everyone, so everyone cherishes what is learned.

Keywords:   Risk, Master RiskUncertainty, Predicting, Doing

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.