Jump to ContentJump to Main Navigation
OvercrowdedDesigning Meaningful Products in a World Awash with Ideas$
Users without a subscription are not able to see the full content.

Roberto. Verganti

Print publication date: 2017

Print ISBN-13: 9780262035361

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035361.001.0001

Show Summary Details
Page of

PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 05 July 2022

The Meaning Factory

The Meaning Factory

Insiders’ Criticism

(p.157) 7 The Meaning Factory

Roberto Verganti

The MIT Press

This chapter, examines how to harness the art of criticism for innovation. Collaborative innovation through criticism may occur in two ways First, between pairs, i.e. between two individuals. The first criticism aims at going deeper: we want to better understand the implications of each hypothesis (implications that are often unclear even to those who proposed them). Especially, we want to nurture the most unorthodox directions, which are probably weaker but potentially powerful. This kind of criticism therefore needs to proceed with care. It blossoms in the protected intimacy of two trusted peers. Second, among the entire group. The second criticism aims at finding new directions: we want to compare and combine different hypotheses to search for new unprecedented interpretations. To this purpose, the pairs assemble into a larger group, which acts as a Radical Circle. By clashing the works of different pairs, we look beyond their apparent contrast, in search for something new, a novel meaning that underpins both of them. Contrasts and tensions are therefore favoured for the sake of innovation. This chapter illustrates how to work in Pairs and Radical Circles into a two days intense meeting, that we call Meaning Factory.

Keywords:   Criticism, developmental feedback, re-framing, innovation methods, sparring partners, pairs in innovation, radical circle, teamwork

MIT Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.