The Interpreter’s Lab
The Interpreter’s Lab
Outsiders’ Criticism
This chapter illustrates how to tap the power of interpreters in the creation of new meaning. Interpreters are experts from far-flung fields, who look at our same customer from different perspectives. The chapter shows how these outsiders can challenge our own perspective, therefore reframing it in a robust way. So that we create things that people would love. Innovation of meaning is an inside-out process. This chapter is about the “out”. We will show how to identify interpreters and interact with them through a meeting that we call “Interpreters Lab”.
Keywords: Criticism, developmental feedback, collaborative innovation, interpreters, outside experts, user involvement, innovation methods
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