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OvercrowdedDesigning Meaningful Products in a World Awash with Ideas$
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Roberto. Verganti

Print publication date: 2017

Print ISBN-13: 9780262035361

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035361.001.0001

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The Interpreter’s Lab

The Interpreter’s Lab

Outsiders’ Criticism

(p.179) 8 The Interpreter’s Lab

Roberto Verganti

The MIT Press

This chapter illustrates how to tap the power of interpreters in the creation of new meaning. Interpreters are experts from far-flung fields, who look at our same customer from different perspectives. The chapter shows how these outsiders can challenge our own perspective, therefore reframing it in a robust way. So that we create things that people would love. Innovation of meaning is an inside-out process. This chapter is about the “out”. We will show how to identify interpreters and interact with them through a meeting that we call “Interpreters Lab”.

Keywords:   Criticism, developmental feedback, collaborative innovation, interpreters, outside experts, user involvement, innovation methods

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