Show Summary Details
- Title Pages
- Dedication
- A Gift Note
-
1 Innovation of Meaning -
Part I The Value: Why Innovation of Meaning Matters -
2 The Search for New Meaning -
3 Competing through Meaning -
Part II The Principles: Beyond Ideas to Meaning -
4 Innovation from the Inside Out -
5 The Art of Criticism -
Part III The Process: Methods and Tools -
6 Envisioning -
7 The Meaning Factory -
8 The Interpreter’s Lab - Appendix: New Meanings Are Everywhere
- Design Thinking, Design Theory: About the Series
- Index
Title Pages
Title Pages
- Source:
- Overcrowded
- Author(s):
Roberto Verganti
- Publisher:
- The MIT Press
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- Title Pages
- Dedication
- A Gift Note
-
1 Innovation of Meaning -
Part I The Value: Why Innovation of Meaning Matters -
2 The Search for New Meaning -
3 Competing through Meaning -
Part II The Principles: Beyond Ideas to Meaning -
4 Innovation from the Inside Out -
5 The Art of Criticism -
Part III The Process: Methods and Tools -
6 Envisioning -
7 The Meaning Factory -
8 The Interpreter’s Lab - Appendix: New Meanings Are Everywhere
- Design Thinking, Design Theory: About the Series
- Index