- Title Pages
- A Gift Note
1Innovation of Meaning
Part IThe Value: Why Innovation of Meaning Matters
2The Search for New Meaning
3Competing through Meaning
Part IIThe Principles: Beyond Ideas to Meaning
4Innovation from the Inside Out
5The Art of Criticism
Part IIIThe Process: Methods and Tools
7The Meaning Factory
8The Interpreter’s Lab
- Appendix: New Meanings Are Everywhere
- Design Thinking, Design Theory: About the Series
- The MIT Press
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