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Overcrowded – Designing Meaningful Products in a World Awash with Ideas - MIT Press Scholarship Online
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Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Roberto. Verganti


We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this overabundance of opportunities? How to envision the next big thing? How to avoid trying everything and fall into the paradox of ideas (the more ideas we create the less we innovate)? To succeed in an overcrowded world we need a meaningful direction. To focus our creativity and the creativity of others towards a new, shared purpose. This book shows how to take the first crucial step in any innovat ... More

Keywords: Design Thinking, Product Identity, Experience Design, Meaningfulness, Value Proposition, Innovation Strategy, Collaborative Innovation, Radical Circles, Business Model Innovation, Disruptive Innovation

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780262035361
Published to MIT Press Scholarship Online: September 2017 DOI:10.7551/mitpress/9780262035361.001.0001


Affiliations are at time of print publication.

Roberto. Verganti, author
Politecnico di Milano