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Sport 2.0Transforming Sports for a Digital World$
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Andy Miah

Print publication date: 2017

Print ISBN-13: 9780262035477

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035477.001.0001

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Media Change at the Olympic Games

Media Change at the Olympic Games

(p.127) 6 Media Change at the Olympic Games
Sport 2.0

Andy Miah

The MIT Press

This chapter examines the history of media change at the Olympic Games. It shows how how the expansion of the mega-event media industries has led to greater exclusivism over reporting privileges. In turn, this has narrowed the lens through which reporting takes place—even if the coverage volume has increased. It also explores how the Olympic Games stimulate geo-political discussions about media change on a global scale and how this can influence wider socio-political change.

Keywords:   Olympic Games, Television, Vancouver, Beijing, London, Sydney, China, journalism

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