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Sport 2.0Transforming Sports for a Digital World$
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Andy Miah

Print publication date: 2017

Print ISBN-13: 9780262035477

Published to MIT Press Scholarship Online: September 2017

DOI: 10.7551/mitpress/9780262035477.001.0001

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The New Olympic Media

The New Olympic Media

(p.153) 7 The New Olympic Media
Sport 2.0

Andy Miah

The MIT Press

This chapter focuses on the emergence of new journalist communities at the Olympic Games, which articulate how its media community has grown. It argues that the expansion of the Olympic “fringe” journalist community results from the exclusive arrangements that surround sports reporting, but also the growing expansion of mega-events to become more like cultural festivals, which attract the interests of non-sports reporters. In so doing, the chapter charts the rise of the non-accredited media center and its strategic role for Olympic hosts, made possible by the extended means of reporting via digital technologies. While the chapter urges caution in claiming that this expansion reveals a trajectory toward greater media freedom at the Games, it does identify how media expansion is changing the way that traditional media organizations operate, provoking a democratization of media expertise and the re-professionalization of journalism.

Keywords:   Journalism, Olympic Games, Sydney, Salt Lake City, Athens, Torino, Beijing, Cultural Olympiad, blogging

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