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TapUnlocking the Mobile Economy$
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Anindya Ghose

Print publication date: 2017

Print ISBN-13: 9780262036276

Published to MIT Press Scholarship Online: January 2018

DOI: 10.7551/mitpress/9780262036276.001.0001

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Mobile Phones: A Truly Transformative Technology

Mobile Phones: A Truly Transformative Technology

(p.17) 1 Mobile Phones: A Truly Transformative Technology

Anindya Ghose

The MIT Press

This chapter discusses the rapid proliferation of mobile devices. Consumer adoption of 3G and 4G technologies has outpaced all other technologies, with the Earth becoming home to 3 billion connections in the first 15 years, and projected to grow to 8 billion smartphone users by 2020. Technological advancements have reduced adoption costs and enhanced user experience. The global average cost of mobile subscriptions relative to maximum data speed has decreased 99 percent, decreasing about 40 percent per year between 2005 and 2013. However, the main reason behind the widespread adoption of mobile devices is the tremendous social and economic value generated by the mobile ecosystem. A report by the Boston Consulting Group showed that mobile technologies are a critical driver of the world economy, generating global revenue of almost $3.3 trillion and 11 million new jobs. Mobile phones have also fundamentally altered consumer behavior. Whether it is for entertainment or information gathering purposes, people are spending less time on traditional channels such as print, radio, and television, and more time on mobile devices.

Keywords:   mobile phones, smartphones, mobile economy, consumer behavior

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