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TapUnlocking the Mobile Economy$
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Anindya Ghose

Print publication date: 2017

Print ISBN-13: 9780262036276

Published to MIT Press Scholarship Online: January 2018

DOI: 10.7551/mitpress/9780262036276.001.0001

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PRINTED FROM MIT PRESS SCHOLARSHIP ONLINE (www.mitpress.universitypressscholarship.com). (c) Copyright The MIT Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MITSO for personal use.date: 25 June 2022

The Growing Intimacy between Us and Our Devices

The Growing Intimacy between Us and Our Devices

(p.181) 13 The Growing Intimacy between Us and Our Devices

Anindya Ghose

The MIT Press

This chapter predicts that several emerging technologies will soon be integrated with the mobile ecosystem and further amplify the power of the nine forces discussed in this book. All these technologies will create captive audiences, enhance connectivity, harness more robust data from new sources, and offer better experiences. Business solutions will thrive in the mobile ecosystem, which will remain the hub for many applications and will power amazing business and societal solutions. Some of the biggest advancements will come via wearable technologies that will harness consumers' biometric, neurological, and physiological data, giving birth to a new force that leverages a consumer's physical state of being.

Keywords:   mobile technologies, wearable technologies, mobile economy, mobile advertising, marketing, consumer behavior, emerging technology

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