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Green GradesCan Information Save the Earth?$
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Graham Bullock

Print publication date: 2017

Print ISBN-13: 9780262036429

Published to MIT Press Scholarship Online: May 2018

DOI: 10.7551/mitpress/9780262036429.001.0001

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Trusting Green: The Organizations behind the Information

Trusting Green: The Organizations behind the Information

(p.67) 3 Trusting Green: The Organizations behind the Information
Green Grades

Graham Bullock

The MIT Press

Chapter 3 begins with a decision scenario involving the Forest Stewardship Council and Sustainable Forestry Initiative. They both provide information about toilet paper greenness, but which of these claims should we trust? The concepts of trustworthiness, accountability, credibility, and legitimacy are introduced to address this question, and then used to analyze the 245 cases of eco-labels and sustainability ratings in the EEPAC Dataset. Accountability relationships to funders, advisors and other actors in the public, private, and civil sectors are analyzed, and the reputational and trustworthiness implications of these relationships are discussed. Signals of credibility, such as expertise and independence, are also identified and discussed. The chapter concludes with a discussion of promising and problematic organizational practices related to organizational trustworthiness, and particularly those that enhance the transparency and clarity of a program’s accountability relationships.

Keywords:   Buildings, Trust, Credibility, Legitimacy, Accountability, Paper, FSC, Forests, Independence, non-profit

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