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Green GradesCan Information Save the Earth?$
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Graham Bullock

Print publication date: 2017

Print ISBN-13: 9780262036429

Published to MIT Press Scholarship Online: May 2018

DOI: 10.7551/mitpress/9780262036429.001.0001

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Delivering Green: The Communication of the Information

Delivering Green: The Communication of the Information

(p.143) 5 Delivering Green: The Communication of the Information
Green Grades

Graham Bullock

The MIT Press

Chapter 5 begins with a vignette about a corporate executive tasked with turning round her firm’s sustainability reputation. She must develop a holistic strategy for communicating the company’s environmental goals, progress, and achievements to its diverse stakeholders. It introduces and provides examples of the different forms, interfaces, and architectures by which corporations, government agencies, non-profit organizations and individuals can use to effectively deliver environmental information to their intended audiences. Possible delivery mechanisms include labels on products, ratings in a press release, data on a website, awards on a billboard, or slogans on a boycott sign. Concepts such as prominence, intelligibility, and feasibility are introduced and used to evaluate these different communication strategies. The chapter concludes with a further discussion of the noteworthy communication practices being used by existing information-based environmental governance initiatives.

Keywords:   Corporate, Usability, Website, Communication, Products, CSR, Outreach, Reputation

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