Atlanta’s Food Truck Fervor: Policy Impediments and Entrepreneurial Efforts to Expand Mobile Cuisine
Atlanta’s Food Truck Fervor: Policy Impediments and Entrepreneurial Efforts to Expand Mobile Cuisine
This chapter explores the evolution of Atlanta’s local food truck movement, contextualizing the rise of this emerging industry within the changing local and state regulatory environment. Through a review of historical documents and a survey of social media outlets, the researchers find that food truck vendors in Atlanta, aided by third sector intermediaries, have thrived by working around, rather than within, the existing regulatory framework. Despite the ability of this new industry to cater to a specific middle and upper class market, food trucks in Atlanta have not increased entrepreneurial diversity or access to new and healthy foods for low-income neighborhoods as some advocates have argued. The Atlanta food truck case exemplifies the problems that restrictive policies can cause by demarcating public and private space in ways that privilege entrenched interests and restrict entrepreneurship and innovation.
Keywords: Food trucks, Urban policy (or urban studies or urban policy studies), Policy diffusion (or Regional policy diffusion), Third sector intermediaries, Third party intermediaries, Policy entrepreneurs, Civic innovation, Social media, Mixed-method, Case study, Atlanta
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