- Title Pages
- Dedication
- Frontispiece
- Foreword: Higher Education in the Twenty-First Century
- Preface
- I What We Teach and Why
- 1 Why We Need a New Kind of Higher Education
- 2 Practical Knowledge
- 3 Foundations of the Curriculum
- 4 A New Look at General Education
- 5 Multimodal Communications and Effective Communication
- 6 Formal Analyses and Critical Thinking
- 7 Empirical Analyses and Creative Thinking
- 8 Complex Systems and Effective Interaction
- 9 A New Look at Majors and Concentrations
- II How We Teach
- 10 Unlearning to Learn
- 11 The Science of Learning: Mechanisms and Principles
- 12 Fully Active Learning
- 13 A New Team-Teaching Approach to Structured Learning
- 14 Teaching from Lesson Plans
- 15 The Active Learning Forum
- 16 Building Lesson Plans for Twenty-First-Century Active Learning
- 17 Assessing Student Learning
- III Creating a New Institution
- 18 Building a New Brand
- 19 Global Outreach: Communicating a New Vision
- 20 An Admissions Process for the Twenty-First Century
- 21 Multifaceted Acculturation: An Immersive, Community-Based Multicultural Education
- 22 Experiential Learning: The City as a Campus and Human Network
- 23 A Global Community by Design
- 24 Mental Health Services in a Diverse, Twenty-First-Century University
- 25 The Minerva Professional Development Agency
- 26 Accreditation: Official Recognition of a New Vision of Higher Education
- 27 A Novel Business and Operating Model
- Afterword: For the Sake of the World
- Appendix A: Habits of Mind and Foundational Concepts
- Appendix B: Mission, Principles, and Practices
- Editors and Contributors
- Index
Global Outreach: Communicating a New Vision
Global Outreach: Communicating a New Vision
- Chapter:
- (p.265) 19 Global Outreach: Communicating a New Vision
- Source:
- Building the Intentional University
- Author(s):
Kenn Ross
Robin B. Goldberg
- Publisher:
- The MIT Press
Minerva’s outreach efforts must be different from those of other higher education institutions because we are not looking for just any student. Finding the one or two who might exist in any given school, or in any given city for that matter, is a bit like finding a needle in a haystack. Yet, Minerva’s outreach efforts have been successful at reaching candidates in over 160 countries, who then take the time to apply for admission. In this chapter, we summarize how Minerva has been able to reach such a selective, yet geographically dispersed audience.
Keywords: student outreach, student recruitment, marketing to students, global marketing, applicants
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- Title Pages
- Dedication
- Frontispiece
- Foreword: Higher Education in the Twenty-First Century
- Preface
- I What We Teach and Why
- 1 Why We Need a New Kind of Higher Education
- 2 Practical Knowledge
- 3 Foundations of the Curriculum
- 4 A New Look at General Education
- 5 Multimodal Communications and Effective Communication
- 6 Formal Analyses and Critical Thinking
- 7 Empirical Analyses and Creative Thinking
- 8 Complex Systems and Effective Interaction
- 9 A New Look at Majors and Concentrations
- II How We Teach
- 10 Unlearning to Learn
- 11 The Science of Learning: Mechanisms and Principles
- 12 Fully Active Learning
- 13 A New Team-Teaching Approach to Structured Learning
- 14 Teaching from Lesson Plans
- 15 The Active Learning Forum
- 16 Building Lesson Plans for Twenty-First-Century Active Learning
- 17 Assessing Student Learning
- III Creating a New Institution
- 18 Building a New Brand
- 19 Global Outreach: Communicating a New Vision
- 20 An Admissions Process for the Twenty-First Century
- 21 Multifaceted Acculturation: An Immersive, Community-Based Multicultural Education
- 22 Experiential Learning: The City as a Campus and Human Network
- 23 A Global Community by Design
- 24 Mental Health Services in a Diverse, Twenty-First-Century University
- 25 The Minerva Professional Development Agency
- 26 Accreditation: Official Recognition of a New Vision of Higher Education
- 27 A Novel Business and Operating Model
- Afterword: For the Sake of the World
- Appendix A: Habits of Mind and Foundational Concepts
- Appendix B: Mission, Principles, and Practices
- Editors and Contributors
- Index
