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Building the Intentional UniversityMinerva and the Future of Higher Education$
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Stephen M. Kosslyn and Ben Nelson

Print publication date: 2017

Print ISBN-13: 9780262037150

Published to MIT Press Scholarship Online: May 2018

DOI: 10.7551/mitpress/9780262037150.001.0001

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Global Outreach: Communicating a New Vision

Global Outreach: Communicating a New Vision

Chapter:
(p.265) 19 Global Outreach: Communicating a New Vision
Source:
Building the Intentional University
Author(s):

Kenn Ross

Robin B. Goldberg

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262037150.003.0019

Minerva’s outreach efforts must be different from those of other higher education institutions because we are not looking for just any student. Finding the one or two who might exist in any given school, or in any given city for that matter, is a bit like finding a needle in a haystack. Yet, Minerva’s outreach efforts have been successful at reaching candidates in over 160 countries, who then take the time to apply for admission. In this chapter, we summarize how Minerva has been able to reach such a selective, yet geographically dispersed audience.

Keywords:   student outreach, student recruitment, marketing to students, global marketing, applicants

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