This book presents an argument against adopting the globalization vision of neoimperial power interests. The importance of studying globalization from the perspective of a set of political and economic games rather than as a zero-sum game is discussed. The use of a game model theory for understanding globalization variables such as flow, scape, and network is presented. Implications of media globalization along with the importance of its interdisciplinary understanding are emphasized. The use of the postsocialist transformation model for observing the flow of capitalist globalization and other hidden continuities is discussed. The importance of understanding the global peripheries' complex interdisciplinary analysis for understanding and mapping transnational media trends is discussed.
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