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Identity GamesGlobalization and the Transformation of Media Cultures in the New Europe$
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Aniko Imre

Print publication date: 2009

Print ISBN-13: 9780262090452

Published to MIT Press Scholarship Online: August 2013

DOI: 10.7551/mitpress/9780262090452.001.0001

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(p.221) Conclusion
Identity Games
The MIT Press

This book presents an argument against adopting the globalization vision of neoimperial power interests. The importance of studying globalization from the perspective of a set of political and economic games rather than as a zero-sum game is discussed. The use of a game model theory for understanding globalization variables such as flow, scape, and network is presented. Implications of media globalization along with the importance of its interdisciplinary understanding are emphasized. The use of the postsocialist transformation model for observing the flow of capitalist globalization and other hidden continuities is discussed. The importance of understanding the global peripheries' complex interdisciplinary analysis for understanding and mapping transnational media trends is discussed.

Keywords:   globalization, neoimperial power interests, zero-sum game, game model, media globalization, post-socialist transformation, capitalist globalization

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